Suunto is one of the world's most respected brands when it comes to sports watches and precision instruments. Their products are tested in the harshest conditions and are known for their reliability.
Since 2013, we have worked closely with Suunto's product development team and a number of other vendors to create user experiences and design for a wide variety of products – from applications to websites and concepts to watch interfaces.
Our latest project together is the refined and faster user interface shipped with new Suunto watches since fall 2022.
Client
Suunto
Industry
Sports
Platform
Watch / Mobile / Web
Services
Service design / Digital design / Software development / Continuous improvement
For years, we’ve been helping Suunto design and develop their iconic interfaces and watch faces.
We’ve played a leading role in redesigning the UI of the Suunto watches. Both usability and the visual appearance have been upgraded to better utilise the improved watch display and processor hardware.
We’ve been strongly involved in the development of the Suunto user interfaces. This way, we ensure that the designs are optimized in the best way possible, based on the technical possibilities and restrictions.
As the watch ecosystem is constantly under development, the designs need to be easily adaptible. Keeping the designs modular and systemic has been one our key tasks.
The several watch faces we’ve designed simultaneously embody the classic Suunto look and feel and bring fresh perspectives and new features on the table.
Suunto’s mobile app has many features that help the users plan their workouts on a bigger screen. We’ve helped Suunto in creating them.
Using Suunto’s Workout Planner, the users can create a structured training plan based on their level and needs.
SuuntoPlus Store lives inside the Suunto app and features many exciting first and third party add-ons available for download.
With the new Road Surface feature, the users can create routes based on what kind of roads they want to hike, run or cycle on.
Suunto’s website is the most important source of information for both new and old fans of their products.
We’ve helped Suunto with the Service Design, Prototyping, User Research and analysing the analytics of the various sections of the site.
Our main focus has been on the continuous improvement of the navigation, front page, product pages and the shopping experience.
We’ve supported Suunto’s own web developers to implement the planned designs and features.
In addition to the UX and development work, we’ve been supporting Suunto with the creation of various marketing materials, keeping the brand experience consistent across all touchpoints.
We’ve designed marketing visuals for both visual and physical channels.
The materials have included product images, presentations, manual illustrations/videos and box art.
Mikko Ahlström
Head of Design, Suunto
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